FACTORS INFLUENCING THE WORK PERFORMANCE OF UNIVERSITY LECTURERS AND NON-TEACHING PERSONNEL OF A RAJABHAT UNIVERSITY IN BANGKOK, THAILAND: INPUTS TO THE PROFESSIONAL DEVELOPMENT PLAN

This quantitative study identifies the key factors influencing the work performance of 884 lecturers and 327 non-teaching personnel at Bansomdejchaopraya Rajabhat University (BSRU) in Bangkok. Utilizing a descriptive research design with stratified random sampling, data were collected from a representative sample of 165 lecturers and 126 non-teaching staff and analyzed using descriptive statistics, Spearman's rank correlation, and Multivariate Analysis of Variance (MANOVA). The study revealed that organizational factors are critical predictors of employee effectiveness; specifically, supportive leadership, manageable workloads, and access to professional training emerged as the strongest drivers of job performance and organizational commitment. Competitive compensation also emerged as a significant factor influencing work performance, suggesting that BSRU administrators should prioritize leadership development programs, implement workload-monitoring systems, and foster collaborative environments. By addressing these specific needs, the findings provide a strategic roadmap for higher education institutions in Thailand to optimize human capital and enhance institutional quality in an increasingly competitive academic landscape.